There was a time when you or your real estate agent would snap a few quick listing photos with a cheap disposable camera, and that was good enough. But not anymore, thanks chiefly to the Internet. Because nearly 90% of buyers go online to search for homes, listing photos – quality photos – are now critical. Listing photos impact the sale of your Rome home in several key areas: whether it sells at all, how quickly it sells, and the selling price.
We have all seen those terrible photos online from terrible real estate agents who do not employ professional photographers. You might see their thumb hanging over into the frame, or the photo itself may be crooked. My personal favorite is when they don’t even get out of the car to take the exterior photo. Classic!
General Observations About Listing Photos
According to the National Association of Realtors, 89% of buyers who searched for homes online reported photos as the most useful feature on the listing sites they visited. But those listing photos absolutely must be top quality. So if you don’t use a professional photographer (which is advised in most cases) and take the photos yourself, then you at least need to make sure it’s DSLR (digital single-lens reflex) photography.
Across all price levels, sellers who use DLSR listing photos are far likelier to sell their homes within six months than those who use point-and-shoot photos. For example, 64% homes in the $4000,000-$500,000 range sell in less than six months with DLSR photos, but only 46% of homes with point-and-shoot photos sell within that six-month period. For high-end, luxury homes in the $1,000,000+ range, those percentages work out to 35% and 30%.
In addition, with the evolution in digital photography equipment and the rise of more sophisticated online platforms, virtual tours have become increasingly important as a selling tool. Simply put, virtual reality and virtual tours allow realtors to better serve their clients. Digital images are perfect for a quick, professional showcasing of a home’s features, and virtual tours are great for buyers searching for homes long distance.
So, then, if you want a quicker sale, it pays to pay for professional DSLR listing photos.
Listing Photos for a Quicker Sale
When it comes to real estate, first impressions are everything. That’s why professionally photographed homes in Rome are a game-changer. They not only have a higher chance of selling but also tend to fetch better prices and sell faster. In today’s digital age, where most homebuyers start their search online, captivating photos play a crucial role in attracting potential buyers. Properties with high-quality listing images stand out and draw more interest, enticing buyers to schedule viewings. Don’t underestimate the power of visually appealing photos in the real estate market!
Here’s some statistical proof regarding the quicker sale of homes with quality photos as against those with poor photos:
- $400,000 homes sell three weeks sooner
- $1,000,000 homes sell four days faster
Quality Listing Photos for More Money
It’s a given that listing photos impact the sale of your Rome home, and sharp photos have the greatest impact. The necessary sharpness is achieved through the use of a good camera with a good lens and proper lighting. None of these elements can be neglected for impactful listing photos.
Whether you’re photographing a living room or the front yard, the sharpest photos get the best results. According to one relevant real estate study, homes with the sharpest photos (in the top 10%) sold at or above the list price 44% of the time. And homes with photos of just average sharpness sold at or above list price only 13% of the time.
The camera is not the only important aspect. Photographers simply have the knack for taking photos. After all, photography is an art. If not, we would be able to do it ourselves!
Don’t Skip Photos Because You Are In A Rush
Listing photos can take a few days to organize. This timeline can sometimes put a bug inSeller’s ear and they start to question whether or not it is worth waiting for the professional photographer. It is ALWAYS worth the wait! By not taking professional photos, you are leaving potentially thousands of dollars on the table.
So do your listing photos impact the sale of your Rome home? You bet they do. Quality photos can help you sell it faster and at a better price. But you still have to know what to do with those clear, sharp photos once you have them. You have to know the best online venues where they will have the most sales impact. Homes By Cameron works with various real estate photographers who can make your house look better than you could have ever imagined! Get ready to show off your home to your neighbors, as everyone will surely be jealous!