Blog

Once upon a time not so long ago, it was just standard procedure to have an open house as part of the process of selling a home. Now, though, many consider the practice outdated, not very useful, and just a way for your agent to generate leads. But combined with a robust online marketing strategy, open houses … Continued

There was a time when you or your real estate agent would snap a few quick listing photos with a cheap disposable camera, and that was good enough. But not anymore, thanks chiefly to the Internet. Because nearly 90% of buyers go online to search for homes, listing photos – quality photos – are now … Continued

Very often people list their home for sale expecting a quick sale at the asking price, thinking buyers will immediately fall in love with it because they love it so much. But the reality is usually very different. Buyers see all the flaws, the price keeps getting negotiated down, and/or the house sits on the … Continued